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Greenfield Opportunity & Renewable Energy Development, Explained

Updated: Nov 30, 2023


greenfield opportunity and renewable energy development explain, text over image of grass field


The global pursuit of sustainability has led to a surge in renewable energy projects, offering a wealth of greenfield deployment opportunities. In this article, we will discuss greenfield meaning, opportunity, development, and deployment as well as how to utilize various tools to identify and take advantage of greenfield sites for renewable energy development.


Greenfield Def.: In the context of renewable energy development, 'greenfield' refers to projects that are built from scratch on unused lands where there is no need to remodel or demolish an existing structure.

Understanding Greenfield Projects


You may hear the term used often in various ways, but are still unsure of the meaning of ‘green field’, or ‘greenfield’. It may help to think of it in terms of greenfield and brownfield. Unlike 'brownfield' projects, which involve improving or expanding previously developed existing facilities, greenfield projects entail starting from a blank canvas. This often means greater flexibility and opportunity for innovation as there are no constraints imposed by pre-existing designs, systems, or structures.


Greenfield projects refer to initiatives that are built from the ground up on unused or underutilized land where there is no need to remodel or demolish an existing structure. The term 'greenfield' is derived from the idea of building on a green field, free from constraints or limitations.



screenshot of software showing solar data in Colorado


Here are the main features of greenfield projects:


Flexibility and Innovation:

Since these projects start from scratch, developers have the freedom and flexibility to design and implement innovative solutions. They can tailor the project according to the specific needs of the renewable energy source they're harnessing, be it solar, wind, or others.


Potential Challenges:

Greenfield projects often involve more risks compared to brownfield projects. These include potential delays in obtaining necessary permits, environmental impact assessments, and possible resistance from local communities.


Greenfield Opportunities in Solar and Wind Energy


Two of the most prevalent types of renewable energy sources where greenfield investment opportunities are abundant are solar and wind energy.


Solar Energy

Solar energy projects are becoming increasingly popular due to their scalability and the decreasing cost of solar panels. With vast areas of unused land globally, particularly in sun-rich regions, the potential for large-scale solar farms is enormous. These projects can be designed and oriented for maximum sun exposure, which would not be possible with brownfield sites that have existing structures.


Wind Energy

Similarly, wind energy offers significant greenfield opportunities. Open fields, hilltops, and coastal areas are ideal for wind farms. These locations often have strong and consistent wind flow, which makes them perfect for generating wind power. The freedom to strategically place wind turbines to optimize wind capture is another advantage of greenfield projects.


The Future of Greenfield Renewable Energy Projects


With the increasing global commitment to reduce carbon emissions, the future for greenfield projects in renewable energy is promising. Governments around the world are setting ambitious renewable energy targets and providing incentives for greenfield renewable energy project development.


These incentives include:


Federal Tax Incentives: These credits apply to qualifying renewable energy projects and equipment, including the Renewable Electricity Production Tax


Inflation Reduction Act Incentives: This act provides incentives that reduce renewable energy costs for organizations like Green Power Partners, which include businesses, nonprofits, and educational institutions.


Financial Incentives through Green Banks: Green banks can bundle financial incentives to support various phases or aspects of energy efficiency and renewable energy deployment. For example, grants could be used for energy efficiency and conservation programs and projects community-wide, as well as renewable energy installations.


New Government Incentives: To spur green spending, governments have rolled out new incentives through different types of financial mechanisms aimed at de-risking 5.


Energy Communities: Certain federal incentives allow renewable energy developers to take advantage of additional incentives to develop projects in specific Energy Communities.


Clean Energy Tax Incentives: The law offers bonus credits for projects that are located in economically disadvantaged areas.


IRA Incentives for Tax-Exempt Organizations: The Inflation Reduction Act (IRA) established tax incentives that may range from 30% to upwards of 50% for renewable energy projects, including a new “direct pay” option.


Moreover, advances in technology are making renewable energy projects more efficient and cost-effective, further fueling the growth of greenfield opportunities. For instance, the development of more efficient solar cells and wind turbines, as well as advancements in energy storage solutions, are opening up new possibilities for renewable energy projects.


Overcoming Challenges


Despite the opportunities, greenfield projects in renewable energy also face challenges. These include securing suitable land, obtaining necessary permits, and ensuring local community support. However, with the proper tools, careful planning and stakeholder engagement, these hurdles can be overcome.



queued solar farm data


Accurate Parcel and Ownership Data:

LandGate provides the most accurate parcel and ownership data, which can be crucial when identifying potential greenfield sites for renewable energy projects.


Solar Energy Data & Site Analysis Solutions:

The platform delivers actionable deals, quality solar energy data, and site analysis solutions. This means it can help developers understand the potential of a greenfield site for solar energy development.


Property Reports for Landowners:

LandGate offers free property reports that outline a land's potential to lease for solar3. This can be particularly helpful for greenfield site owners who are considering leasing their land for renewable energy projects.


Marketplace for Public Landowners and Energy Developers:

LandGate's marketplace connects public landowners with energy developers and investors seeking land to deploy ESG-oriented capital. This can facilitate the development of greenfield sites on public land.


PowerCapital Renewable Energy Solution:

LandGate's PowerCapital enables energy and carbon professionals to run economic engineering studies in minutes, access land leads and MLS listings, and manage projects. This tool can be particularly useful when assessing the feasibility and profitability of developing a greenfield site.


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Greenfield projects represent a significant opportunity for the growth of renewable energy. As the world continues to shift towards sustainable practices, the importance of these projects will only increase. The flexibility, scalability, and potential for innovation that greenfield projects offer make them an exciting prospect for renewable energy developers and investors alike.


In the race against climate change, harnessing greenfield opportunities in renewable energy development is not just an option; it's an imperative. The planet's future depends on our ability to replace fossil fuels with clean, renewable sources of energy – and greenfield projects will play a crucial role in this transition.


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